Case Study - Influencer marketingDr. Martens
I joined the Dr. Martens (Americas) Brand Marketing team to cover for the Influencer & Talent Lead while she was on maternity leave. My temporary full-time assignment was extended twice to continue supporting the team and collaborate alongside the Lead when she returned.
I managed Instagram, TikTok, and Substack partnerships for Docs’ brand campaigns and co-marketing campaigns with our wholesale partners, including Journeys and Nordstrom.
November 2025 - May 2026
Campaigns: 14
Partnerships I Managed: 28+
My Contracted Spend: $150K+
Savings I Negotiated: $35K+
My Role: strategy
→
casting
→
outreach & contracting
→
partnership management
→
reporting
→
payments
✸
My Role: strategy → casting → outreach & contracting → partnership management → reporting → payments ✸
Keep scrolling For a few high-level campaign recaps
Campaign:
Floral Deboss Collection
Objective
To showcase the collection as an elevated style for spring and drive purchase consideration.
Results
+ 26 Post Assets
+ 1.13M Impressions
+ 9.56% Engagement Rate
+ 411 Link Clicks
High in reach and engagement, this campaign outperformed all 2025 campaigns.
An organic social post on @drmartensusa featuring one of the influencer assets achieved the highest engagement rate in channel history.
Campaign:
8065 Mary Jane
Objective
To highlight this timeless style, showcase its versatility and ease of wear for the spring & summer, and drive purchase consideration.
Results
+ 40 Post Assets
+ 1.09M Impressions
+ 4.13% Engagement Rate
+ 154 Link Clicks
Campaign:
SS26 Buzz Collection
Objective
To maintain momentum and drive excitement for the Buzz franchise, broadening its appeal for bold and trend-led consumers, as well as use influencer content to supplement content for brand-owned channels.
Results
+ 23 Post Assets
+ 432K Impressions
+ 9.00% Engagement Rate
+ 138 Link Clicks
Campaign:
Sandal Daze Pop-Up
Objective
To drive consumers to the retail activation and store at Century City Mall in Los Angeles and increase awareness that Docs does sandals.
Results
+ 28 Post Assets
+ 136K Impressions (w/o Substack stats)
+ 4.72% Engagement Rate
+ 184 Link Clicks
Organic Bonus
In addition to paid pre-event promo and live event coverage, we invited organic influencers to attend, which generated 65 pieces of content without spend. Every paid partner also over-delivered, amplifying the importance of experiential activations and connecting people with the brand world IRL.
Campaign:
SS26 Lowell Collection
Objective
To showcase the collection as a versatile style, worn by style influencers and creative leaders, with a greater focus on craftsmanship to broaden its appeal and bring in new wearers.
Results
+ 20 Post Assets
+ 250K Impressions
+ 3.65% Engagement Rate
+ 88 Link Clicks
They say I’m a pleasure to work with
“Jenay’s an incredible asset and joy to work with!”
Michelle Corona | Marketing Director (Americas), Dr. Martens
“She picks everything up quickly.”
Alyssa Rara | Brand Marketing Consultant
“She felt like a longstanding member of the team from Day One!”
April Vitkus | VP Marketing (Americas), Dr. Martens
Currently working remotely in houston, tx